Evaluation Chart for Advertisement Flyer

Be sure to include this in your hand in package

Your NAME:_______________________ DATE SUBMITTED_______________

Describe the need that your company has for generating this advertisement in the space below:

A > Company name

B > Company product / service

C > What was the advertisement’s purpose (what need did it serve)?

Item	1	2	3	4	Weighting total
	poor	OK	Very good	Excellent
Ad fulfilled the general need as stated above					/25
Proper layout in final production					/25
Principles of Design were followed that made this flyer a great advertising tool					/14
Images and logos were placed appropriately					/15
Spelling and Grammar were checked by a colleague and thus perfected					/4
The intended message was delivered by the ad					/4
Technical details titles, contact numbers, map, images of product or business, Web Address,FAX					/10
Work above and beyond Assistance to others in studio					/3
Total					/100

Comments :

     Below are a list of expectations for your Flyer Advertisement

· your flyer is the type that could be sent in the mail, hand delivered or left out in a public space

· it should be an eye catcher that gives the reader some compelling reason to keep it or at least

· take home and read over thoroughly (very difficult in this day and age) free coupons?? special promos??

· it should meet the needs for which it was intended (as stated first in the evaluation sheet)

· it will have interesting graphics that match the style of your company (need an interesting banner?)

· contacts such as fax, phone, e-mail, web address (select a name and do a domain search if you have not already),

·  map (try out MapQuest)

· ethical considerations should be kept in mind as well as you apply ethical standards in advertising

· it should be technically correct ..... print out as many proofs as you need to sees how your work in
progress looks and make corrections