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"After three thousand
years of explosion, by means of fragmentary and mechanical
technologies, the Western world is imploding. During the mechanical
ages we had extended our bodies in space. Today, after more than a
century of electric technology, we have extended our central nervous
system itself in a global embrace, abolishing both space and time as
far as our planet is concerned. Rapidly, we approach the final phase
of the extensions of man - the technological simulation of
consciousness, when the creative process of knowing will be
collectively and corporately extended to the whole of human society,
much as we have already extended our senses and our nerves by the
various media."
Marshall McLuhan
Canadian Media
Guru |